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The She Side 2026 — Rome, 14 & 15 September, @RomaBarShow
The She Side Project

Rome - @La Nuvola - 14th & 15th September 2026

See you in Rome for The She Side 2026

@RomaBarShow

A community project for women professionals in the bar and hospitality industry.

See the agendaThe project

The project

Inspire, empower, connect

A dynamic platform designed to inspire, empower, and connect professionals across the hospitality industry with a strong focus on women, but open to everyone who believes in creating a more inclusive and supportive community.

Workshops, engaging talks and meaningful networking that bring together bar staff, floor personnel, marketers, brand managers, owners, spirit experts, ambassadors, PR professionals and entrepreneurs.

  • 2024

    Year the community started

  • 3

    Editions across Italy

  • 40+

    Speakers on stage

  • 2

    Days in Rome, 2026

Agenda 2026

Two days, one conversation

A space for discussion and sharing that brings together bartenders, educators, mentors, journalists, opinion leaders and communications professionals.

Monday 14 September

· Roma Bar Show

  • to

    Power Speeches

    Talk

    Four short, sharp talks from voices reshaping how the industry works.

    • Ezra Star

      Entrepreneur, bartender, consultant

      “Why a 1 month, 3 year, 5 year plan will teach you how to open a bar”

    • Laura Grassullini

      Creative PR consultant

      “Communications: the most misunderstood job in the room”

    • Andrea Grujic

      Creative Director · Sip & Guzzle

      “Beyond the bar”

    • Claire Warner

      Founder · The Good Measure Guild

      “The Mix Is Our Business”

  • to

    Guest Shift & Cocktail Party

    Party

    Location: Bvulgari Bar, Piazza Augusto Imperatore 10, Rome

    Hosted by Grujic, Posthumus, Batkovic and Verdecchia.

    • Andrea Grujic

      Creative Director · Sip & Guzzle

      “Beyond the bar”

    • Tess Posthumus

      Bartender, bar owner, author, TV presenter

      “Mixing Your Own Career. From multitasking to becoming multidimensional”

    • Marella Batkovic

      Bar manager

    • Desiré Verdecchia

      Bartender

Tuesday 15 September

· Roma Bar Show

  • to

    Beyond Bar, Effective Leadership and Adaptability

    Panel

    Moderated by Daniela Garcea

    • Antonella Nonino

      Nonino Distillatori

    • Marella Batkovic

      Bar manager

    • Giulia Castellucci

      Hospitality professional

    • Desiré Verdecchia

      Bartender

  • to

    Power Speeches

    Talk

    • Lucia Creed

      Founding Director · Raise the Bar Mentorship Alliance

      “Bars = belonging”

    • Paula Garcia

      Founder · Barra México

      “Creating Your Own Space”

    • Giulia Cuccurullo

      Head bartender · Artesian, London

      “Spot the difference”

    • Tess Posthumus

      Bartender, bar owner, author, TV presenter

      “Mixing Your Own Career. From multitasking to becoming multidimensional”

Full agenda 2026

Line-up

Voices on stage

  • Ezra Star

    Entrepreneur, bartender, consultant

    “Why a 1 month, 3 year, 5 year plan will teach you how to open a bar”

  • Laura Grassullini

    Creative PR consultant

    “Communications: the most misunderstood job in the room”

  • Lucia Creed

    Founding Director · Raise the Bar Mentorship Alliance

    “Bars = belonging”

  • Andrea Grujic

    Creative Director · Sip & Guzzle

    “Beyond the bar”

  • Paula Garcia

    Founder · Barra México

    “Creating Your Own Space”

  • Claire Warner

    Founder · The Good Measure Guild

    “The Mix Is Our Business”

  • Giulia Cuccurullo

    Head bartender · Artesian, London

    “Spot the difference”

  • Tess Posthumus

    Bartender, bar owner, author, TV presenter

    “Mixing Your Own Career. From multitasking to becoming multidimensional”

  • Antonella Nonino

    Nonino Distillatori

  • Marella Batkovic

    Bar manager

  • Giulia Castellucci

    Hospitality professional

  • Desiré Verdecchia

    Bartender

  • Daniela Garcea

    Project manager · Bold Spirits

Gallery

From the past editions

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Partner with The She Side

We're gearing up for an exciting event and we are seeking brands interested in partnering with us. If you want to explore sponsorship opportunities and gain exclusive visibility, get in touch!

Sponsorship opportunitiesinfo@theshesideproject.com

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