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The She Side 2026 — Rome, 14 & 15 September, @RomaBarShow
The She Side Project

Since 2024

A community project for women in the bar and hospitality industry

Rooted in an international perspective and based in Italy.

Mission

What we are building

The She Side Project is a dynamic platform designed to inspire, empower, and connect professionals across the hospitality industry u2014 with a strong focus on women, but open to everyone who believes in creating a more inclusive and supportive community.

We run workshops, engaging talks and meaningful networking opportunities that bring together bar staff, floor personnel, marketers, brand managers, owners, spirit experts, ambassadors, PR professionals and entrepreneurs.

Rooted in an international perspective, with a focus on Italy and Europe, the project aims to foster new connections, spark collaboration, and support personal and professional growth across the industry.

In the room

What it looks like

Team

Founder

  • Chiara Buzzi

    Founder of Rita's Tiki Room and co-owner of Rita Cocktail, Chiara starts her career in the f&b environment from scratch, washing dishes and learning how to be a good waiter. During the years her dedication to work, her constant curiosity and the insane passion for food accompanied her path growing as a professional, becoming restaurant manager and then director. In 2018 she meets Edoardo Nono and starts her career as entrepreneur, head of events and communications.

    Meanwhile, since 10 years, she travels as a hotels and restaurants advisor, writing for different Italian newspapers (Linkiesta Gastronomika, Italia Squisita, Bargiornale, Identità Golose). She works as strategic consultant, media advisor and educator for restaurants, brands, chefs and young professionals. She is a mum of 4years old Leda, she drinks Martini, eating bread and pizza like a crazy.

The She Side Angels

  • Emma Munarini

    Emma has always been passionate about gastronomy and the restaurant industry, as well as art and writing; constantly learning, with a penchant for study and storytelling, she began her career in the museum sector before moving on to press offices, publishing houses and food marketing agencies, where she held editorial, publishing and coordination roles for magazines, books and digital platforms in the food sector. Today, she contributes to trade magazines and works on communication and marketing projects, driven by a desire to promote businesses, products and high-quality content.

  • Daniela Garcea

    Daniela Garcea is a strategic consultant and founder of Bold Spirits. Specializing in brand building and repositioning for the Food, Beverage & Hospitality industry, she blends deep, hands-on operational expertise with a marketing vision shaped through academic studies. Author of the book “Spiriti- bere molto consapevolmente” (effequ, 2022), she turns creative concepts into solid commercial ventures, supporting brands and hospitality venues through new launches, rebranding, and growth strategies.

Join us in Rome

The She Side 2026 takes place on 14 & 15 September at Roma Bar Show.

See the agenda